​Competitor Research: Why We Did It​

We analysed other church websites to gain insights into how they effectively maximise their online presence. Here are some key takeaways from our findings:

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• Lakewood: Visually engaging with clear service times, but confusing navigation and fast-moving icons that are hard to read.

• BACC: Welcoming design with a good use of the logo, but feels targeted to younger people, and navigating between tabs gives the impression of entering different websites.

• Potters: Effective use of visuals and clear directional cues, but lacks prominent conference information and uses a phrase that could be more contextually relevant.​

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This analysis suggests that INWWM can improve by enhancing visual engagement, ensuring intuitive navigation for a broad audience, and prominently displaying key information like events, while maintaining contextually relevant messaging.

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User Research: Why It Mattered​

We chose to move forward with conducting interviews with current users as well as individuals within the target audience.

Our goal: Uncover perception gaps—what users expected vs. what the platform delivered.

 

Key Takeaways:

• Users want more accessible biblical content, including facts, podcasts, and a "What to Expect" section for newcomers, along with an up-to-date "What's Going On" page for service info, lesson schedules, and community updates. 

• Users are looking for more animations, smart images, and a vibrant, modern design. They want the site to reflect the community and culture of the nation, including details about Elder Shadrock and leadership.

•  Users feel the current site is too plain, with a distracting white background, and appears targeted to an older audience. They want the site to be more welcoming, community-focused, and easier to navigate.

•  Users mainly visit the site for general information about Israel and the nation, as well as to search for music. They do not engage with the ebooks or blogs, which are seen as outdated and not regularly updated.